About Us2024-04-06T11:41:55-04:00

about us


It is a minority operated non-profit that is located at 104 Lakeside St., Knoxville, TN. It has operated since 2017 as an organization under the fiscal responsibility of CONNECT Ministries (3615 Martin Luther King Jr., Ave., Knoxville, Tennessee). New Direction has since established itself as a chartered operational non-profit in the state of Tennessee and has its 501(c) (3) status. New Direction has a board of directors and an advisory committee that supports the work of the agency.


VACImpact is an educational initiative created to inform, engage and build a trust wall in communities of color regarding the importance of taking the COVID-19 Vaccine. The key approach is to assist people in making decisions that moves the needle from “No to Maybe to Yes” regarding taking a vaccine. Through a series of partnerships, New Direction Health Care Solutions will serve as the project manager for a vaccine distribution initiative. VACImpact is the project name.

VACImpact will focus on rural hard to reach communities. With an aggressive educational outreach concept about the vaccine, the goal is to encourage voluntary participation in taking the COVID-19 vaccine, by being informed. The project’s platform is to develop a belief that the COVID-19 vaccine is “Safe and will combat the spread of the virus throughout the community and the country. VACImpact’s goal is to create a message that the community will “Trust”. Therefore, the constant message is

“VACImpact: A Message You Can Trust. Moving the Needle from No to Maybe to Yes!”



Mobilize teams of workers, volunteers, partners to host vaccine clinic


Community Outreach

Develop a community outreach campaign with messaging and information


Community Engagement

Create workgroups & focus groups to survey what is the hesitancy of taking vaccine


Door to Door

Do door-to-door canvassing throughout the communities.

New Direction Staff

Cynthia Finch

Founder, President

Deborah Porter

Compliance Officer

Robin Whitmore

Executive Administrator

Jackie Collins

Volunteer Coordinator

Jennifer Dixon

Health, Equity, Research Institute Director

Marvin Espy

Logistics Manager

Chuck Thomason


Our Partners

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